Should You Use Your Own Name or Create a Brand Name for Your Business?

February 25, 2021 6 min read

Opinions expressed by Entrepreneur contributors are their own.

A friend and ex-colleague of mine recently left her full-time job and started freelancing as a consultant. Like any freelancer seeking new business opportunities, she planned to create a website showcasing her past work and detailing her capabilities. But first, she had to answer a critical question: Should she create a new to represent her business or simply use her own name? Since I run a brand consulting agency with one full-time employee (me), she asked for my advice. No matter what kind of freelance work you’re doing – from brand consultant

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