Encouraging and maintaining a high level of audience engagement is critical for any brand keen on building a loyal following and a tight-knit community of reliable customers. Engagement serves as a foundational pillar to growing a business’s presence in the broader market, and those happy customers are often your best form of advertisement.
However, building a loyal community is only possible if the brand is strong enough and forges a robust relationship with its customers. To offer guidance on how to achieve this goal, eight members of Young Entrepreneur Council discuss a few lesser-known ways brands can encourage
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