Chief of Cherokee Nation asks Jeep to stop using tribe’s name

By Peter Valdes-Dapena | CNN

The principal chief of the Cherokee Nation has asked Jeep to stop using the tribe’s name on its SUVs.

The Jeep Grand Cherokee is the brand’s best-selling model, while the Jeep Cherokee is its third best-selling. Jeep recently unveiled a redesigned version of the Grand Cherokee, and the company has sold SUVs under the Cherokee brand name for about 45 years.

“I think we’re in a day and age in this country where it’s time for both corporations and team sports to retire the use of Native American names, images and mascots from their products, team jerseys and sports in general. I’m sure this

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