If you have an innovative app idea, you should write a concise, high-level go to market plan. Here’s … [+] how to prepare a business plan that actually helps you in practice.
Have you ever seen one of those 50-page business plans that go into detail about every conceivable aspect of a still purely theoretical business? You probably have, since those business plans have been the industry standard for decades.
Yet, in a world where words like lean and agile are becoming the new norm for startups, 50-page business plans look a bit out of place, and with a good
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