Five Social Media Trends You Need To Follow In 2021

By Nikki Carlson, co-founder/co-president of ChicExecs Retail and Strategy Firm. She has over 21 years experience in PR/marketing.

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Social media isn’t a new strategy in the world of PR, but it’s constantly changing. After the firestorm of 2020, many brands quickly learned that social media can be a lifeline between you and your customers. 

With a 10% surge in social media use during the pandemic, your business has more opportunities than ever before to connect with your audience. Whether it’s through Instagram, TikTok or even up-and-comer Clubhouse, your brand stands to gain a lot in 2021

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