Being Better: Leading With Empathy And Compassion

By Michael Kurland, launched Branded Group in 2014, transforming the facility management industry with his vision to #BeBetter.


In my company, our #BeBetter philosophy permeates everything we do from responding to customer service calls to celebrating accomplishments to treating each other and ourselves with kindness, empathy and compassion. This commitment to doing things better is the cornerstone of why I launched my business.

Last year, 2020 tested everyone’s resolve and forced us into a new way of life and a different rhythm of work. Additionally, we had to repeatedly tap into our creativity to figure out how

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