February 2, 2021 5 min read
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More than 80 percent of organizations use metrics to determine how well their content is performing, according to Content Marketing Institute’s 2021 report. This shouldn’t come as much of a surprise, because any good marketing tactic has to be measured consistently in order to ensure its effectiveness.
However, in this same report, marketers expressed reservations about whether their content efforts led to any actual sales. They were tracking consumer interest, but whether that interest yielded conversions or not was something of a mystery for many.
Over the past year, as trade shows and conferences have been put
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