He Asked His Team How to Avoid Layoffs. Their Response Thrilled Him

Before making a tough decision that impacts your team’s future, Gravity Payments CEO Dan Price has a simple suggestion: Ask them for advice. It worked for him.

Free Book Preview: Coach ’Em Way Up

Discover how to be an influential mentor through tips and advice based on the teachings of respected basketball coach John Wooden.

December 2, 2020 3 min read

This story appears in the December 2020 issue of Entrepreneur. Subscribe »

The year 2020 was rocky. Millions of people were laid off or furloughed. The pain may continue into the near-term future — but even once our lives stabilize, this won’t be the only time an economy stumbles. Companies will again face this choice: Eliminate a great team that’ll be difficult to rebuild, or somehow absorb massive financial losses.

Dan Price says there’s a third way, and he proved it out this year. The solution, he says, is to act as a team. “Your team is so much smarter than you,” Price says. “Mine is. Give power to your people, be honest and democratic. They will find solutions that you can’t see.”

Related: 7 Ways Teams Can Problem Solve Better Than Individuals

Price made waves in 2015 when he took a million-dollar pay cut to institute a $70,000 minimum wage for his employees, so he isn’t the kind of boss who is quick to do layoffs. But he was feeling pressure this year. His company, Gravity Payments, processes credit card payments for more than 20,000 small businesses — and as their revenue disappeared at the onset of the pandemic, so did Price’s. “We were losing $1.5 million a month,” he says. “We had three months before we’d be out of business.”

He explained this to his team of 200, and they offered a solution: Instead of layoffs, let them anonymously volunteer for pay cuts. “I thought it was crazy,” Price says. “I figured we’d waste a week’s worth of time to learn it wouldn’t work.”

He was wrong. His team volunteered nearly half a million dollars a month off their salaries. Some offered their total pay; others offered 50 percent; others offered 5. (Price capped all contributions at 50 percent.) “It extended our runway to somewhere between six and 12 months,” he says. By late summer, he was confident enough in Gravity’s future that he paid back all employees.

Related: Emotional Intelligence is the Secret to Leadership in Times of Crisis

“Businesses love to talk about caring for people, but the conventional wisdom is, what really matters in these situations is your balance sheet,” he says. “Leaders will do layoffs deeper and quicker than needed so they can start rehiring sooner and manufacture a comeback story.”

But now, Price says, he knows of another way. Don’t cut your team. Work with them instead. “We’re here because of our people.”

This post was originally published on Entrepreneur

More from author

Related posts


Latest posts

Making the Most of a Strange Holiday Season

December 19, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. I'm not putting up the Christmas decorations this year and it's not...

SpaceX makes its last launch of the year successfully

Elon Musk's American aerospace company sends a spy satellite on its last mission in 2020. Grow Your Business, Not Your Inbox Stay informed and join our...

How and Why Startups Must Protect Their Intellectual Property at All Costs

While that's true that execution matters more, a great idea is always at the core of successful startups. Those ideas are worth protecting. Grow Your...