10 tips from Philip Kotler to get your message across to the people who do want to buy from you

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Philip Kotler is recognized worldwide as the father of modern marketing , thanks to his model of the 4Ps: Product, Place, Price and Promotion . Today he tells us what to add to this model to be successful in the age of e- commerce .

Isaac Alcalá Nácar / Entrepreneur en Español

1. Fight for the personalization of your message. Ideal marketing is when you message the right person at the right time and in the right place.

2. Don’t trust traditional methods. With the

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