The modern leader doesn’t just lead a company. The modern leader is a figurehead, a public persona, a personality. They have a story to tell and a message to share, both within their company and their industry. This story generates trust, buy-in and affinity and can be the difference between roaring success and abject failure. The problem? Many leaders make painful mistakes when telling their story, undermining their quest to inspire and empower.
David Pearl is the author of Story For Leaders, a book that outlines how to create a compelling story and deliver it with impact. He is founder of non-profit social venture Street Wisdom, which transforms
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